Top Shopify Plus Agencies for B2B eCommerce

B2B Shopify Plus Implementation – Lessons to Learn for Game Devs

B2B eCommerce projects on Shopify Plus require strategic architecture and technical precision. Unlike B2C storefronts, B2B implementations involve complex pricing rules, multi-tiered catalogs, and ERP/CRM integrations. The agency’s role is to ensure that both Shopify Plus design and backend systems operate harmoniously at scale, supporting high-volume transactions without compromising UX.

The quality of execution determines whether a business will run efficiently, generate profits and remain good in the long run. To address the needs of big companies, companies need to employ clear rules, powerful testing, and custom building. Success implies being familiar with the platform and how businesses cooperate.

Gaming and online gambling businesses are no longer about software only. Physical products, wholesale selling and actual VIP perks now make big money. B2B Shopify Plus is designed to support large businesses and can be used by developers and operators who need to expand these physical components. It has strong B2B solutions that assist game studios in selling and delivering physical products to partners, affiliates, and distributors.

The Implementation: Headless Architecture

Headless commerce is the most appropriate approach to take B2B Shopify Plus into a gaming or iGaming system.

Rather than forcing partners to go through a regular online store, the developers can place a front end in front of the Shopify back end. Shopify Plus can be used to integrate the sales engine directly to a game client, an affiliate portal, or an iGaming dashboard with the help of the GraphQL Storefront API. This allows the team to create custom screens and Shopify Plus to process the complex B2B information such as special prices, inventory settings, and bulk checkout in the background.

Use Cases in Video Game Development

In the case of normal game studios, B2B e-commerce addresses the large logistics challenges:

  • Wholesale Distributor Portals: Retail distributors and gaming cafes have their own portal to place bulk orders instead of using email and spreadsheets. When a distributor logs in, they will be able to see the negotiated rates, minimum orders and automatic payment conditions (e.g., Net 30).
  • IP Licensing Management: In licensing characters or assets to other makers, studios establish a secure B2B shopfront. Only with the appropriate company profile, licensees are able to log in and order prototypes, marketing kits or approved branded items.

Use Cases in iGaming

It is crucial in iGaming to retain players and affiliate networks to collaborate. B2B Shopify Plus has a secure method of delivery of physical products:

  • VIP Casino Host Portals: VIP managers are provided with a special backend store by the operators. In cases where a high-value player should be gifted, the host places an order in a B2B portal, which orders luxury goods or tailor-made merchandise and the goods are drop-shipped to the player, which means that no one can see the order record.
  • Affiliate Merchandise Distribution: iGaming websites are dependent on streamers and affiliates. The operators are able to design a bespoke catalog where the best affiliates can place an order of branded gear in bulk to distribute it to their followers. The system will be able to provide tier-based discounts on the performance of each affiliate automatically.

Key Native Features to Leverage

The built-in features to use when constructing this setup include:

  • Company Profiles: Predefine the payment terms, purchase rights, and shipment regulations of every partner business.
  • Customer-Specific Catalogs: Display or hide merchandise depending on the tier or region of the partner who is logged in.
  • Volume Pricing/Volume Rules: Force minimum order quantity to bulk purchasers and automatically charge volume discounts.

With the same attention paid to physical product logistics as to software, game projects are able to open high-scaling, automatic revenue streams.

Shopify Plus

Shopify Plus for B2B eCommerce

It has inbuilt capabilities such as various prices to various groups, simple log in to various sites and devices to integrate with other software. However, the ready-made features do not tend to be sufficient with bigger companies. To have all the requirements, you usually require additional workflow rules, special checkout processes, and a headless setup.

B2B consumers desire quick purchase processes, bulk ordering mechanisms and consistency of inventory across systems. Failure to align the Shopify Plus store with other systems can create delays. These problems can be prevented by a good plan, project limits, and systems mapping.

What Makes a Great B2B Shopify Plus Agency?

An excellent agency possesses excellent technology, understands how to integrate effectively, and creates user experiences that convert visitors into customers. They consider your business rules early, chart out how systems should communicate with each other, and come up with structures that can expand. The agency ought to provide clear documentation, test procedures, and instructions on how to undo changes in case something goes wrong.

Key considerations during the selection of an agency: level of experience of their engineers, their ability to connect systems, familiarity with the platform, and their attention to user design. The agencies that have already dealt with ERP, order management, and product information systems are more suited to complex B2B projects.

Evaluation Dimension Assessment B2B Impact
Engineering Seniority 10-20+ years experience Reduces architectural errors
Platform Mastery Flow, Scripts, APIs Enables custom B2B logic
Integration Capability ERP, CRM, OMS Ensures operational continuity
UX & Conversion Design Data-driven workflows Optimizes buyer efficiency
Governance & QA PM, testing, rollback Minimizes downtime

This framework differentiates firms that deliver repeatable enterprise-grade results from those that focus primarily on aesthetic or template-driven work.

Best Shopify Plus Agencies for B2B

The following agencies have proven track records with Shopify Plus B2B implementations. Each demonstrates technical expertise, custom development proficiency, and integration capability:

  • Netalico: B2B Shopify Plus specialists delivering scalable, conversion-oriented implementations.
  • Codilar: Enterprise Shopify Plus partner focused on headless architecture, complex integrations, and custom apps.
  • Techtic Solutions: Full-service agency with strong B2B workflows, multi-entity support, and performance-focused builds.

Netalico – B2B Shopify Plus Specialists (#1)

Netalico has over a decade of experience in Shopify Plus, Magenta, and BigCommerce. They have completed more than 100 Shopify Plus projects, most of which have included B2B catalog hierarchies, custom checkout processes, and ERP integration. They design the architecture by mapping it out initially and reducing the amount of rework, and maintain the project in line with the key business systems.

Their attention is on conversion at all stages of work, and buyer journeys are easy. Their project managers do all the work, including discovery and optimization of post-launch, which ensures continuity of work. They provide scalable assistance on a flexible basis by developers, UX designers, and CRO professionals, and thus clients are not tied to a single vendor but can employ their own teams.

Codilar

Codilar focuses on Shopify Plus on a large scale. They employ headless architecture, API-based connections, and custom applications. The group deals with multi-brand, multi-entity B2B scenarios and ensures that the back-end operates in the manner that the business desires. They establish catalog management, price levels, and fulfillment flows, which can be expanded with increased sales.

The agency develops effective quality-assurance and deployment measures to prevent performance issues. They include technical SEO and CRO hints in the development process and, thus, operation and revenue are enhanced simultaneously.

Techtic Solutions

Techtic Solutions provides end-to-end work on Shopify Plus, which is oriented toward B2B. They are able to have multi-tier pricing, bulk order processing, ERP synchronization, and advanced checkout logic. Headless setups allow them to swap the front end in a short amount of time without disturbing the back end.

They maintain accurate records, test, and do the performance audit of large stores. Their UX efforts enable enterprise buyers to find it easy to cut errors and to navigate neatly. Once they have launched them, they maintain the platform and ensure it runs smoothly.

Key B2B Features on Shopify Plus

Shopify Plus provides a foundation for B2B functionality but often requires custom augmentation to fully meet enterprise needs.

Feature Role in B2B Implementation Notes
Customer Segments & Tags Pricing rules, access control Works with Scripts/Flow
Multipass Authentication Single sign-on Enables unified enterprise login
Flow & Scripts Workflow automation Enforces complex business rules
Headless APIs Decoupled frontend Supports custom UX and integrations
Bulk Order Tools High-volume order efficiency Enhances buyer productivity

These practices prevent operational friction and ensure that complex B2B transactions remain seamless.

Conclusion

B2B Shopify Plus implementations require a combination of technical rigor, UX optimization, and integration discipline. Agencies that focus on design alone risk operational failures and inefficient workflows. Netalico stands out for senior engineering talent, conversion-oriented UX, and a true partnership model extending through launch and post-launch support.

Codilar and Techtic Solutions are credible alternatives for enterprise clients requiring custom development, headless architecture, and complex integrations. Brands should select agencies capable of architecting complete systems, not only storefronts, to reduce operational risk and maximize B2B performance.

Engage Netalico for your B2B Shopify Plus project to receive a technical assessment, architecture planning, and scalable design roadmap before implementation. Their team ensures operational efficiency, conversion optimization, and seamless integration with your existing systems.

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